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Word to the Wise

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Posts

Laposte.net will be requiring all email to be authenticated

Yahoo's mailboxes are full

Deliverability rules

Message-ID Syntax

Don't make your DNS TTLs too short

Gmail says your unsubscribe "Needs work"

About that cold email

You can't DKIM sign a cabbage

The Challenges of B2B deliverability

SWAKS on macOS

Deliverability Summit Amsterdam

Google and Alignment Update

What Spamtraps Tell Us

Do spamtraps exist?

Google, Alignment and DMARC

Setting up a smarthost

How to choose an ESP based on deliverability

Don’t add your domain to the Public Suffix List

Are Complaints Weighted?

Diagnosing Hard Bounces

Effects of the Yahoo and Google Changes

Stop using Entrust for your BIMI Certificates

Tracking link maths

There’s text and then there’s text

Your bounce classification is a bit rubbish

Do we care about SPF alignment?

Comparing DKIM keys

The Future of Deliverability

No, Gmail did not just break all open tracking

DNS Failures

The Economics of Cold Outreach

Bears and Spam Filters

Prefetches and Proxies

Sendy and one-click unsubscribe

Sending domains and hostnames

If you’re using Entrust for your BIMI VMC …

DMARC: The good, the bad and the ugly

Who’s your Email Czar?

Why Deliverability Depends

Deliveries and Opens and Clicks

Warmup is Communication

Filter Evasion

Why Deliverability Matters

Deliverability is Collaborative

Why Deliverability Matters to Me

It’s Deliverability Week

Deliverability Week

SWAKS: Test your SMTP

No, Google doesn’t hate responsive design

DNS for white label authentication with SproutDNS

Deliverability Summit 2024

Anatomy of a Received header

Looking back, looking forward

Errors in DKIM records

One-click unsubscribe

Don’t trust Gmail’s Show Original

Are you a grown-up sender?

Yahoogle FAQs

Answers to your questions about the new Yahoo and Google technical requirements

About My Email

Tis the Season

Yahoogle Requirements Update

Can you STARTTLS?

Customer subdomain authentication

Wildcards and DKIM and DMARC, oh my!

Deferrals at Microsoft

When Asking a Question

New Requirements for Bulk Senders

Validity Charging for Feedback Loop Emails

The trouble with CNAMEs

Unsubscribe vs Suppress

How to Unsubscribe

The Case of the 500-mile Email

iOS17 filtering click tracking links

They Must Have Changed Something…

Is this email address disposable?

C is for Cookie

Unresolvable RFC.5321 domain at Yahoo

Is .edu a canary?

Want a link on WttW?

Is email dead?

“Friendly From” addresses

Don’t break the (RFC) rules

Life of an Email

Gmail Program for Election Mail

Confidential to ESPs

When best practices don’t work

Sending email

The gang is trickling in

ESPs need to step up their compliance game

Stop with the incorrect SPF advice

Message not compliant with the RFCs

Command Line Tools

Cleaning old lists

Apple MPP reporting and geolocation

Apple MPP

About the Apple thing

Domains and Reputation

What’s the best opt-in method?

Step by Step guide to fixing Gmail delivery

Current events and filters