Professor Michael Roberto's Blog

Simplify, Simplify, Simplify

Breaking up Kraft Heinz: When Will Executives Learn?

Bad Office Conversations

New Case Study: Savannah Bananas

Porsche vs. Ralph Lauren: The Danger of Diluting Brand Equity

What Happens When We Compare Ourselves to Generative AI?

Scarcity, Pricing, and Luxury Goods: The Case of the Birkin Bag

Rethinking the Exit Interview

Will Using AI at Work Damage Your Reputation?

Deep Curiosity to Solve Hard Problems

Are You Leaning on AI Because You Are Afraid To Speak With Your Manager?

The Pressure To Appear Confident

Hiring and Collaborating with Higher-Paid Employees

How to be a Supercommunicator

The Value of Companies with Many Occupational Options for Employees

Role Playing the Competition at Dick's Sporting Goods

Indecisive? Do You Know The Right Thing to Do, Yet Still Hesitate?

Can AI Enable Us To Focus More on the Work We Love to Do?

Does Competing Outside of Work Harm Collaboration at Work?

Can Data Analytics Make Your Product Boring?

Amazon CEO Andy Jassy on Shaping Your Career Journey

Southwest Pursues a Me-Too Strategy

Interviewing Candidates Who Have Prepared Using Generative AI Technologies

Managing Cognitive Load During Long Meetings

Gender Divide on AI Adoption

Thinking Carefully about Boomerang Employees

Creative Ideas Really Do Emerge More Often from the Periphery, Not the Core