Notes from Greg Kogan

Learn, build, judge, ship: What to look for in your first (AI) marketer

Do it in jeans first

After four years at Pinecone, I'm back to consulting

Removing stuff is never obvious yet often better

Would Anything (of Value) Be Lost?

Being Swamped is Normal and Not Impressive

Signups Shmainups

The First Pancake

I Changed My Mind About Product-Led Growth

I am Joining Pinecone

Looks vs Results

Overview of Product-Led Growth (PLG)

No New Categories

Bits of Consulting Advice

Webinars Should Be Lectures