MickMel
“Link in comments” continues to die
If your website is working, how would you know?
The Sunday Summary: Consumption, reading, search, and clicks
We need more investigation and less “owning”
Trust is built in the space between clicks
Search boxes are everywhere
Would being upset help?
My new favorite reading app – Paper2Audio
I don’t care what you consume. I care what you produce.
The Sunday Summary: Mistakes, calm websites, and avoiding looking at your phone
Calm websites convert better than clever ones
I did not see them look at their phone one time
The quiet work that makes everything else work
Ease beats quality
Mistakes happen, but responses matter more
“Set it and forget it” marketing simply doesn’t work
The Sunday Summary: Loud websites, boring marketing, and good communication
Good communication is more than just words
The myth of the finished website
Issues versus Tensions
Good marketing is boring, and that’s a compliment
The internet is loud; your website shouldn’t be
If no one is against your positioning, does it even matter?
The Sunday Summary: Obstacles, reading the Bible, and the power inbetween website redesigns
What happens between website redesigns is what actually matters
Watershed moments are usually hidden when they happen, but we’re in one now
A year of LinkedIn
The streaks from 2025
Rereading the Bible
Obstacles are your life
The Sunday Summary: Writing for yourself, permanent packing lists, and physicists are like Peter Pan
The virtual keeps the relationship connected
Physicists are the Peter Pans of the human race
Merry Christmas
Permanent packing lists
Data Never Sleeps: AI Edition
Why do I need to see your post that you didn’t even write?
The Sunday Summary: Repeat business, quick notes, storytelling, and the MX Master 4
Lincoln understood why people owned slaves
Stories increase fundraising
Notes from “No Rules Rules” by Reed Hastings
Do our research
Quicker notes on iPhone
Repeat business is great, but loyalty is better
The Sunday Summary: Platforms for good, frequency illusion, Jakob’s Law, and Wisdom Takes Work
Could you sit down at a bar and tell me the whole story?
You can charge the most for the things you find the easiest
Notes from “Wisdom Takes Work” by Ryan Holiday
Jakob’s Law has made the web boring
Frequency illusion or unobservant?
The web should be a platform for good, not a tool for chaos
The Sunday Summary: Marketing automation, Tiktokification, pinball machines, and sleep
Scenarios to sleep
The marketing funnel has turned into a pinball machine
Notes from “The Story Cycle” by Robert Carnes
The Tiktokification of social media
Marketing should be impossible to automate at scale
No man was ever wise by chance
The Sunday Summary: Mistakes, excessive work, and the AI-Driven Leader
It’s weird to brag about excessive work
The whole country is our soil
Notes from “The AI-Driven Leader” by Geoff Woods
“But LinkedIn doesn’t work for me”
Mistakes keep us human
Why do AI tools hallucinate?
The Sunday Summary: Latency, Excel, attention, and Humans
A tool to help with days of the week
The power of combining ideas
Notes from “The Human Brand” by Chris Malone and Susan T. Fiske
Give away more attention
All software competes with Excel and email
Embrace the latency
The Sunday Summary: Email gates, focus, and communicating in clip art
Communicating in clip art
The internet is becoming a tragedy of the commons
Notes from “Give to Grow” by Mo Bunnell
Leaving behind bits of our focus
The benefit of email-gated content continues to decline
What’s the business that will put us out of business?
The Sunday Summary: Hulu, Multipliers, doing less, and being more human
Embrace Uncertainty
AI can liberate you to be more human
Notes from “Multipliers” by Liz Wiseman
Like less, do more
Pushing information into your brain
YouTube TV to Hulu
The Sunday Summary: Browser wars, Upstream, and the Pebble 2 Duo
Hide the popular bookmarks until later
Don’t be anyone
Notes from “Upstream” by Dan Heath
All of my reading on the iPad Mini
Don’t let AI sit on the “OK Plateau”
The AI browser wars
The Sunday Summary: Lots of ChatGPT, the 5am Club, and a domain name for an article
A domain name for an article
Give AI your stream of consciousness
Notes from “The 5am Club” by Robin Sharma
Talking to ChatGPT everywhere
Algo simping can be a foolish game to play
As AI continues to grow, your brand will become your lifeline
The Sunday Summary: Bots are bots, selling out, AI 2027, and Better Ways to Read the Bible
AI is a tactic
AI 2027
Notes from “Better Ways to Read the Bible” by Zach Lambert
Dang, another good human has sold out to AI
Ask for “something else”, not “anything else”
Bots should identify themselves as bots
The Sunday Summary: Lots of AI, Remarkable People, and Superintelligence
The world needs fewer nonprofits
Remarkable people count their blessings
Notes from “Think Remarkable” by Guy Kawasaki
AI should bring you closer to your customers, not put up a wall
Schools need to stop hiding from AI
How can we use AI to delight our customers?
The Sunday Summary: Curiosity, postscripts, unbalanced lives, and your Focus Friend
Curiosity is worthless without honesty
Postscripts are popular
Notes from “Day Trading Attention” by Gary Vaynerchuk
Unbalanced lives can lead to great things
How to take advantage of LinkedIn’s secret lists feature
Borderline content (sadly) performs the best
The Sunday Summary: Complements, conferences, pointing and Paperlike
Learn to lose
It’s so hard to point
Notes from “Never Eat Alone” by Keith Ferrazzi