PAIN–PLEASURE: 1-0
EARLY ADOPTERS
CONVINCING
CHOICES
CUSTOMER ≠ CONSUMER
ENGAGING
THE BEST ONE
GIMME THREE WORDS
SOURDOUGH STARTER
THREE IN ONE
STILL US
AUDIENCES
IN OTHER WORDS
BOUNDARIES
NO LOGO
EVOLVING
DILEMMAS
OUT OF HERE
WALK THE TALK
DIFFERENT ISN’T ENOUGH
WHY US?
IS THAT CLEAR?
5 SECONDS
BUSSOLE NELLA TEMPESTA
URLARE O SUSSURRARE?
HEADING NORTH
EVERYWHERE = NOWHERE
CONTEXT
LA VOCE NON SI DELEGA
CAMBIAMO LOGO! E POI?
PLAYING FIELD
EVERYONE DOES IT
GAMING OR PIZZA?
NÈ CARNE NÈ PESCE
TIMING
WE’RE NOT AN ISLAND
RESULTS
NOT FOR EVERYONE
OUTFIT ≠ PERSONALITY