Kellblog
Whence Will Come Tomorrow’s Sellers?
Your ICP Starts as an Aspiration and Becomes a Regression
Smart Conversations by Ian Howells: A Must-Read Book on Where B2B Marketing Strategy Meets Generative AI
Aligning Product and Go-To-Market with Metrics
Navigating the Mythical Sea of Sameness
The First Rule of Messaging: When in Doubt, Be Clear