Josh Bernoff
United Breaks Guitars. Wizz Air breaks Uzbeks
Why older people write books (and what they should know)
Editing clients prefer honesty
Enshittification; AI common sense; academia’s crisis: Newsletter 22 October 2025
Building an editorial portfolio
The terrifying first time
What killed TiVo? An architectural shift.
Traditional publishing, hybrids, and risk
The ultimate insider; author scams; certified organic books: Newsletter 15 October 2025
Book promotion spammers now travel in packs
Understanding your book agent
Authors beware: Amazon hosts pirates.
The $1000-an-hour copywriter
The rise of bullshit answer optimization (BAO)
Hiring thinkers; blogs persist; agents bedevil recruiters: Newsletter 8 October 2025
This pyramid of attention determines the success of your book
My inverted content marketing
Are we at war?
My interview with Amplify CEO Naren Aryal and Greenleaf CEO Tanya Hall
Modern thought leaders; the decline of thinking; search as entertainment: Newsletter 1 October 2025
Replacing the college admission essay with video is a breathtakingly dumb idea
Don’t use AI to create things until you can tell treasure from trash
The true cost to your business of outrageously poor, spammy marketing
What really happened inside Disney
A career in writing; Greenleaf & Amplify acquired; Trump’s lawsuit rejected: Newsletter 24 September 2025
How the Trump Administration could threaten book publishers
Answers to your questions about AI book theft and copyright compensation