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Josh Bernoff

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Posts

How the AI content deluge will make decisions harder

Generational dialogue; the end of infinity; NEH grants restored: Newsletter 13 May 2026

How to make your book shorter

Who leads your book project: your publisher, your editor, your ghostwriter, or you?

Why are authors so emotional?

Understanding and applying the Authors Guild recommended AI clauses in publishing contracts

Other people’s problems; publishers’ AI hypocrisy; Meta ripoff lawsuit: Newsletter 6 May 2026

AI can write your book now. That’s an astoundingly dumb idea.

AI for skeptics

The cost of free advice

How to choose wisely from a menu of 100 book promotion tactics

Network of trust; corporate BS corrupts; healthcare fix: Newsletter 29 April 2026

The Celtics’ Payton Pritchard in flow

Of course your CEO doesn’t really care. Ask the Red Sox.

Honest criticism

Navigating the continuum of publishing options

Ghostwriting AI guidelines; bookstore explosion; shareholder AI tropes: Newsletter 22 April 2026

Is your idea a book?

The AI quality control problem

Use these practical benchmarks to set goals for your business book

The AI surcharge: Why you should mark up editing jobs of AI-generated text by 50%.

Edge seekers; ghosts outwrite LLMs; Perplexity privacy perfidy: Newsletter 15 April 2026

Freelance editorial strategy

The maelstrom of companies that want to run your life

Why some of my challenging editorial projects succeeded, and why some failed

How to approach an editor or writer for hire

Writing = thinking; Oracle fires you by email; fake AI thought leaders: Newsletter 8 April 2026

The true cost of using AI to write your book

What’s your worldview?

The Maxwell House Passover Haggadah: A brilliant early content marketing innovation

Why your developmental editor can’t be “with you every step of the way”

Not dead yet; lean book launch; Wikipedia AI ban: Newsletter 1 April 2026

Why I like people more than machines

How to subvert organizational stupidity

Are you the author of your AI-assisted work?

Charlene Li and Katia Walsh demonstrate the right way to build a book with AI help

Glorious deletion; AI vs. copyright; Pogue’s book jacket: Newsletter 25 March 2026

“Winning with AI” is a standout corporate strategy book

How to avoid AI disasters like “Shy Girl”

Taming your inner perfectionist

Own your identity; Jarvis AI book series; why LLMs write so poorly: Newsletter 19 March 2026

Control Your Persona: A Digital Rights Manifesto

What makes me happy

The inadequacy of Grammarly’s apology

Rules for theft

Grammarly and editorial identity theft

Enshittification off-ramp; Cybersecurity fascists; Don’t Steal This Book: Newsletter 11 March 2026

Quick tips for the sudden consultant

Free advice

A smile, always

Hey, Humana, are you on drugs?

Iran war strategy; hacking Grokipedia; national book ban: Newsletter 4 March 2026

A book on developmental editing

Which book should you write?

Emotional editing

The restart: 6 things to check when you resume a book collaboration after a pause

Epstein’s appeal; weasel words revealed; publishers embrace AI: Newsletter 25 February 2026

Authors: How do you make money with AI?

How to avoid “today” and other forbidden time-bound words in books

How brilliant (Level 5) writers respond to edits

How to deliver challenging insights to important people

Collaborative writing, or, the public colonoscopy

21st Century author; LLMs and truth; virtual reporters

The best bad reason to write a book (and it’s not as a great big business card)

Don’t use AI for the most human parts of writing

On praise

100% referrals. 0% marketing.

How companies decide; instant romance novels; Andy Award nominations: Newsletter 11 February 2026

Why it pays to give credit when using other people’s ideas

How to problem-solve

Submit

How editors should handle AI-generated manuscripts

Marching morons; a year in books; AI character names: Newsletter 4 February 2026

What is a sidebar?

The rules using AI to do research

What is a developmental editor’s “edit memo” and why is it essential?

Forrester forever

Fandom gets political; unbound and purloined; superheated rivalry: Newsletter 28 January 2026

“Is this book any good?”

Surprising answers to frequently asked questions on developmental editing

The cure for writers’ imposter syndrome (WIMPS)

The key qualities of a great writing coach

Editorial trust; Barbie books; artificial analysts: Newsletter 21 January 2026

Sure, makes sense to me

Your children

Ingram lets publishers opt out of sales to AI companies. Too bad that won’t work.

A simple, comprehensive AI disclosure form

The sanity caucus; AI regurgitates; books as startups: Newsletter 14 January 2026

Weak promotion dooms good books

A simple ethical code for authors using AI

The 2026 author imperative: Inspire or bust

On having the flu

Virtual book coach; CBS’s Streisand Effect; Reading for pleasure: Newsletter 7 January 2026

Writer’s block and the power of conversation

Who needs your book? Why focus is key when defining your audience.

Four big questions to answer about your book in 2026

Will you write a book in 2026?

A snapshot of my happy and balanced editorial business in 2025

Moral panic over AI at the Nebula Awards

Google Gemini creates Mr. Fuzzy, a shameful primer on AI fakery

Peace on earth

Onward

Laid off for the holidays

Why you’re going to freelance sooner or later (and how to prepare)

Should you go forward with a ghostwriting project? Here’s how to score it.

Inefficient

Vanity Unfair? How the Trump White House ended up looking like idiots in “Vanity Fair.”

Ghostwriter conflicts; Kindle’s AI rights grab; secondhand royalties: Newsletter 17 December 2025

How the reviewer squeeze spawns creativity: thesis, antithesis, synthesis

Thank you, Rob Reiner

How to respond to cold emails from a machine

India has the right idea on AI licensing

Beyond AI prejudices; Forbes contributors ejected; library grants restored: Newsletter 10 December 2025

When to quit a ghostwriting gig

Bedsheets and bedrock

Why the Netflix-Warner/Discovery deal could change news forever

Every business book is a manifesto. What’s yours?

Authors and audience; instant audiobooks; AI elevates thinkers: Newsletter 3 December 2025

Four steps for restarting (or abandoning) a stalled book project

Wiley’s AI Guidelines: A solid step in the right direction

Victims of disruption

Here’s to you

Work happy; AI-powered romance; fearful book bans: Newsletter 26 November 2025

How to be my (LinkedIn) friend

You and your collaborators need to agree on AI guidelines. Here’s a checklist.

What’s wrong with your idea?

Rush job

Post-bubble AI; mobile authoring; Epstein cries Wolff: Newsletter 19 November 2025

When it comes to writing, AI changes everything. And AI changes nothing.

The book collaborators’ pledge

I don’t want you to write a book

AI and the Writing Profession: free webinar Wed 19 Nov, 1pm ET.

How to manage book reviewing processes without going insane

The age of the ghostwriter; AI fixes writer’s block; Bain’s book cure: Newsletter 12 November 2025

A fellowship of ghosts

How ghostwriters use AI — and why they’re less threatened by it

Our Lady of Small Sample Sizes, hear my prayer

What attitudes are different between AI users and nonusers?

AI writer survey results; analyzing royalties; neuroscientific sneakers: Newsletter 5 November 2025

The limits of generosity in the author community

“Ford to City: Drop Dead” (an appreciation)

Coming (very) soon: Data on writers and AI

Some thoughts on partnership

The three qualities a business author needs

Never lie in print; Spain’s books grow; banal book bans: Newsletter 29 October 2025

Your idea went viral. Did you get credit?

United Breaks Guitars. Wizz Air breaks Uzbeks

Why older people write books (and what they should know)

Editing clients prefer honesty

Enshittification; AI common sense; academia’s crisis: Newsletter 22 October 2025

Building an editorial portfolio

The terrifying first time

What killed TiVo? An architectural shift.

Traditional publishing, hybrids, and risk

The ultimate insider; author scams; certified organic books: Newsletter 15 October 2025

Book promotion spammers now travel in packs

Understanding your book agent

Authors beware: Amazon hosts pirates.

The $1000-an-hour copywriter

The rise of bullshit answer optimization (BAO)

Hiring thinkers; blogs persist; agents bedevil recruiters: Newsletter 8 October 2025

This pyramid of attention determines the success of your book

My inverted content marketing

Are we at war?

My interview with Amplify CEO Naren Aryal and Greenleaf CEO Tanya Hall

Modern thought leaders; the decline of thinking; search as entertainment: Newsletter 1 October 2025

Replacing the college admission essay with video is a breathtakingly dumb idea

Don’t use AI to create things until you can tell treasure from trash

The true cost to your business of outrageously poor, spammy marketing

What really happened inside Disney

A career in writing; Greenleaf & Amplify acquired; Trump’s lawsuit rejected: Newsletter 24 September 2025

How the Trump Administration could threaten book publishers

Answers to your questions about AI book theft and copyright compensation