Jono Alderson

SEO vs GEO is the wrong question

Zombie companies

When scrutiny becomes cheap

Marketing after the fog clears

Technical debt is becoming an AI problem

The future of the web is weirdly human

One website, one CMS

The inversion of purpose

Speculation rules for evil

Headless websites and the cost of engineering vanity

There are only four sensible ways to build a website

Clicks don’t count (and they never did)

Speed is the first competency test

Raise the floor

Stop trying to rank for keywords

A page is more than just a container for words

The middle is a graveyard

Optimising for the surfaceless web

The Hotmail effect

The death of a website

Marketing against the machine immune system

If you want your blog to sell, stop selling

A complete guide to HTTP caching

You’re loading fonts wrong (and it’s crippling your performance)

On propaganda, perception, and reputation hacking

There’s no such thing as a backlink

Standing still is falling behind

Shaping visibility in a multilingual internet