Jono Alderson

Stop trying to rank for keywords

A page is more than just a container for words

The middle is a graveyard

Optimising for the surfaceless web

The Hotmail effect

The death of a website

Marketing against the machine immune system

If you want your blog to sell, stop selling

A complete guide to HTTP caching

You’re loading fonts wrong (and it’s crippling your performance)

On propaganda, perception, and reputation hacking

There’s no such thing as a backlink

Standing still is falling behind

Shaping visibility in a multilingual internet