John Battelle's Search Blog

Advertising Built Generative AI. It’s About to Rebuild It.

How Search Drove Generative AI – A Passage from “The Search”

Anthropic Says the Quiet Part Out Loud.

Thriving in an AI World: The Importance of Good Questions

AI and Ads: Here We Go!

Predictions 2026: The Full List

Do You Trust The Conjurer? (Predictions 2026, #1)

The Apple Google Duopoly Begins Anew

Battle Lines Are Drawn (Predictions 2026, #2)

Magic and Mayhem (Predictions 2026, #3)

Health Takes Center Stage, Open Evidence Acquired (Predictions 2026, #5 and #4)

Finally, Voice Interfaces For The Home (Predictions 2026, #6)

The Year Tech Gets Even Bigger (Predictions 2026, #7)

AI Can’t Cost This Much (Predictions 2026, #8)

Anthropic Goes Public (Predictions 2026 #9)

The Feed Declines (Predictions 2026, #10)

What I’ve Learned: On Health

Grading My 2025 Predictions

Two Approaches to Saving The Web. Only One Works.

Algorithms and Capitalism: Cleaning Up The Waze Parade

OpenAI: Code Red? More Like Code Green!

Is OpenAI Today’s Netscape? Or Is It AOL?

Target Has an OpenAI App. Is That Good News?

Wired’s Backbone Stiffens

Will AI Replace Doctors?

Is AI In The Trough of Disillusionment Yet?

Google (and Apple) Get a Slap on The Wrist

The Planet Is Warming, But Our Speech Has Chilled

The Tech Industry Is Locking AI Into Old Models. That’s Bad for Everyone.

Tech And Society’s Faustian Bargain

If You Trust AI, You’re Asleep. (At Least You’re Not “Woke”)

Is AI Killing Search Marketing?

Nearly 30 % of All Bullsh*t Online Is Health Related