Joel Gascoigne's blog
Fourteen years
The significance of Bluesky and decentralized social media
Build Week at Buffer: What it is and how we’re approaching it
Our vision for location-independent salaries at Buffer
Welcoming Maria Thomas as Buffer’s Chief Product Officer
Crafting a support network
Reflecting on 10 years of building Buffer
Buffer's product journey, and our next step to hire a VP of Product
Snowmelt meetings
We’re trying a 4-day workweek for the month of May
Buffer's investor update on COVID-19 impact and approach
My experience with burnout as a startup founder
Buffer’s evolution and expansion
Bright & Early Podcast with Brian Rhea
The Heartbeat Podcast with Claire Lew
We spent $3.3M buying out investors: Why and how we did it
My morning routine as a remote CEO and why it’s always changing
I am an investor in 9 companies: How and why I started angel investing
The next step in Buffer’s social media journey
5 varieties of remote working in companies
The power of company retreats: Thoughts after the 8th Buffer retreat
Change at Buffer: The next phase, and why our co-founder and our CTO are moving on
From startup to scaleup: What we’re changing as we make the transition
3 reasons you shouldn't outsource your startup, and what to do instead
11 cities in 3 months: The highs and lows of digital nomad lifestyle
The dream forms over time
The top reason we haven’t sold our startup
Why I don't shield my team from bad news
50 books that transformed my business and my life
Why we have a core value of transparency at our startup, and why the reasons don't matter
How we're trying to stay innovative as a 3.5 year old startup
The different ways of traveling
The choices we make when we build startups
How my co-founder and I structure ourselves as CEO and COO
The quiet pivot
The Yin and Yang of a great co-founder relationship
Why we go on international retreats 3 times a year with our startup
4 short stories of our attempts to be lean at our startup
What it's really like to grow a team when you're focused on culture-fit
Firing myself, again
How we handle team emails at our startup: Defaulting to transparency
Two simple changes that helped increase my happiness and improve my sleep
What no one talks about when building a team: Letting people go
The joys and benefits of working as a distributed team
6 suggestions for an aspiring founder
Coaching and feedback within startups
Questions I ask myself about working as distributed team
Experimenting with a 7 day work week
Ratio thinking
Dreams come true
The undervalued advantages of being a small startup
5 things that seem essential that we launched Buffer without
Want to help your hometown? Pack up and leave
Why I'm going to Hawaii with my co-founder
When creating new habits, let yourself be sloppy
The third option
Make progress faster by cooperating: 4 tips to try with your co-founder or co-worker
Expert of nothing
The evening walk
5 reasons as a CEO you should develop a habit of daily meditation
The paradox of how bugs and downtime can be a good thing
What is failure for you?
Zero notifications
How to gain traction in two sided markets
Focus on the line, not the dot
Two important and often overlooked aspects of creating a lasting morning routine
The highs and lows of startup life
How to get more replies to the emails you send: be specific
Thinking about your goal with a startup
The evolution of culture at a startup
Feeling like a fraud while doing startups
Want to create a new habit? Get ready to break it.
The maker/manager transition phase
The Anti-Todo List
What are your top 3 challenges?
Start something small
Thoughts on dropping out to do a startup
Want to be successful? Be inconsistent
The magic of a great startup ecosystem
Maximize your excitement
Thoughts on when to incorporate
5 realisations that helped me write regularly
How an investor who turned me down ended up sleeping on my couch
The power of ignoring mainstream news
Why context is so important
An invitation to come and hack on Buffer
Why you should continue working on your bad idea
Pricing your product: It doesn't have to be so complicated
6 things I do to be consistently happy
How to name your startup
How coffee shops helped my startup
Why I'm helping startup founders
Plan or build?
Achieving overnight success: Tom Preston-Werner
Thoughts on travelling with your startup
Your startup is a rocket ship
Want to be happy and successful? Bring happiness to others
Don't register your idea as a company
Are you interested?
Making money with a product: A myth?
Use the happiness advantage
What can we do right now?
Why I crave mistakes
The exercise habit
For the first few people, hire from your network
What online gaming taught me about startups
Work harder on yourself than you do on your startup
Achieving overnight success: Kevin Systrom
Raising funding as a first-time founder
It takes hard work. Do the hard work.
Avoid the 50/50 co-founder model - here's why
10 lessons from my startup journey so far
Achieving scale by doing things that don't scale
Taking time to reflect
Like anything else, we need to practice startups
Founders: failure comes with the territory
Does location really matter for your startup?
I have no idea what I am doing
Why you should start marketing early
Reflecting on ways to bootstrap a startup
What is your coming soon page for?
What are you doing to feel uncomfortable?
Beware of the social ideas
How to start your startup in 4 steps
Creating a sleep ritual
Enjoying the moment
Giving your startup a point of view
Work and rest in a startup
Treat it as finished
Acting with incomplete information in a startup
Healthy naivety
Fear of not shipping
Creating order from chaos in a startup
Steady yourself, those world-changing thoughts are not productive
Ways to bootstrap a startup: on the side
Questioning and adjusting our goals
Is making mistakes a necessity for success?
Ways to bootstrap a startup: 'working in waves'
Exercise: a requirement for sleep?