Jason Fried
Marketing is...
An obligation to independence
Knives and battleships
A fly and luck
Years of evidence
Turning back can be getting ahead
Cover letters? Yes!
On Legacy
Why new when?
Doing what you think, not what you thought
Go do business
Randomly right
Hiring judgement
Governor Newsom: Please help Franklin fire victims
What's still here?
We increased conversion ~30% and we don't know exactly how
Subjectivity in productivity
Making it happen vs. Letting it happen
High and Low
Version 1 is for you
The Teenage Engineering TP-7
Don't have a biggest customer
Appetites instead of estimates
No assistant
Questions and Answers vs. Features and Benefits
A company is a language
Achieving optionality
Directional decisions
Introducing Writebook
Sometimes it's better, sometimes it's worse