Commoncog

The Joy of Small Markets

Chaos and Coherence in Business

How to Run Smart Experiments When You Just Don’t Know

A Vaccine for Anthropomorphism of AI

The Tatas: When Virtue Works

Announcing Speedrunning the Idea Maze

Putting the Jobs to be Done Interview to Practice

Tycoon Succession

The Art of the Asian Joint Venture

You’re Always Selling to a Situation, Not an ICP

The Origin of the Tatas

Cases from The Heart of Innovation

The Heart of Innovation: Why Most Startups Fail

Business with Tariffs; Business as Usual

Vanguard as a Demand-Side Mystery

The Jobs to be Done Framework as a Method to Understand Demand