Adam Horne Creative Services
Brand storytelling as expensive lying.
Cannes Lions: Was the party in the kitchen?
Why Coded Creativity is Ripe for AI Replacement
Staring at Clouds. Again.
Helping Creative Teams to Thrive with AI, Behavioral Insights (and a Touch of Professional Parenthood)
The humour heuristic
Logcast: Social Stockholm Syndrome
Is your core competency your core incompetency?
Rory’s reading list
The Joy of Watching: Why Reasoning Models Are Your New Creative Partner
Reflective Assimilation
POTM—2024.01: About last night
From Global Goals to Inner Souls: A Reflection
Linear vs. Lateral Thinking: Knowing When to Shift Gears
Need a good idea? Then have lots of ideas.
Test Bosch
Test of a new template
Getting outsiders in
Bosch: Smarthome Hackathon
Levi’s: Americana
Adidas: Inbox First
BIC 4-Color: Always-On Social
Paco Rabanne: Radical Utopia
Levi’s: A Cut Above
GM Holden: Just For You
Nestlé Lion: Always-on Social
Subway: Always-On Social
Subway: @SubSuggest
Strongbow: Strong on Ice
The Big Chair: Big
Solo: Beach Cricket
Berghs: What if? Podcast
Swedish Malicious Compliance (Podcast)
Berghs: If this, then then
Bavarian Bier Café: Because
Misc. Radio Ads
Ford: Territory Postcards
Nespresso: “Change Nothing” Site
Alexa: Future World Trivia
McCann: 9,765,625 Xmas Cards
Nestlé: Pink Ribbon
Independence Australia: Steps
Mastercard: More Priceless Time
Levi’s: Look Book
Jaeger-LeCoultre: 1 Second Website
Nestlé: Global Cereals Website
Berghs: Yes! And…
Ansell: Sexercize App
MotoGP: Storm the Island
Nestlé: Cini Minis #EpicFail
Place: Innovation Labs
Levi’s: 501 Stay True
Nestlé Lion: Wild Party
Nestlé: Cereal Story
EU: Economy Explained
Melbourne Uni: MBA
Nestlé: Fitness Granola
Nestlé Fitness: Teach Yourself
Ford: AR Retention Book
What I’m going now
G’day, I’m Adam.
Future of Color
An ironic letter to The Economist
Geniality with Generative AI
Links & Resources
Six reasons to have less case studies
Choosing the right creative concept
At Berghs
Junos Recycled Links: Ecology in Sweden
Apple: Staying Smart
Online Advertising: Defending Free
Smoking: A Good Reason
When live music feels like muzak
Advertising & AI: Awarded Intelligence